As the new energy wave sweeps through the commercial vehicle sector, a grand vehicle-buying event that breaks down brand barriers and connects upstream and downstream industries has injected strong momentum into the industry’s transformation.
As of December 8th, the 2025 CATL Tianxing Heavy Truck Purchase Festival concluded successfully with impressive figures including the complete sell-out of 1,000 exclusive “JD.com gift cards,” over 590,000 clicks on the special page, over 4.4 million cumulative exposures from the series of live streams, and a total exposure exceeding 20 million across all channels, becoming a phenomenal marketing event in the commercial vehicle industry.
The popular models from OEMs were widely discussed, the needs and pain points of fleets and end customers were identified, and drivers received real benefits. What did CATL do right?
CATL Heavy Truck Purchase Festival Reconstructs a New Paradigm for the Industry Ecosystem
● A Warm and In-Depth Industry Collaboration
The success of this purchase festival stems from CATL’s precise control and innovative design across the entire event chain. It breaks away from the single dimension of traditional promotions, transforming time nodes into progressive layers of user experience. Through rhythmic content output and scenario-based interactive design, the event proceeds in an orderly manner while remaining consistently fresh.
- Offline Launch: Hub Gathering Momentum, Building a Collaborative Bridge
On November 10th, Zhengzhou, a national logistics hub, became the focal point of the new energy heavy-duty truck industry.
The “Contemporary Ambitions 2025 CATL Tianxing China Tour & Heavy-Duty Truck Purchase Festival Launch Ceremony” was grandly held here. Leaders from several major OEMs, including FAW Jiefang, China National Heavy Duty Truck Group, Dongfeng Commercial Vehicle, and Sany Heavy Truck, gathered with representatives from logistics companies across the country, truck drivers, and industry media to celebrate the event.
CATL Heavy-Duty Truck Purchase Festival Reconstructs a New Paradigm for the Industrial Ecosystem
At the launch ceremony, Jiang Yuwei, Technical Director of CATL Heavy-Duty Trucks and Construction Machinery, provided an in-depth analysis of the industry situation, clearly pointing out the core judgment that “the electrification of heavy-duty trucks is moving from initial penetration to accelerated popularization,” providing clear guidance for transformation for the audience.
This grand event, integrating policy interpretation, technical analysis, scenario solutions, and purchase incentives, not only showcased CATL’s brand influence but also built a crucial bridge for collaborative communication across the industry chain.
- Case Study Empowerment: Delving into User Scenarios, Decoding the Optimal Solution for “Total Lifecycle Cost”
During the purchase festival, CATL, in collaboration with TruckHome, focused on content empowerment, constructing a three-dimensional communication matrix of “text + video + live streaming” to strengthen user trust from different dimensions.
CATL Heavy Truck Purchase Festival Reconstructs a New Paradigm for the Industry Ecosystem
Among them, the “Naval Visit to CATL Factory” series took viewers inside the actual production line, providing close-up analysis of battery manufacturing processes and intuitively answering users’ core pain points regarding battery safety, range, and maintenance services, making technological advantages tangible and perceptible.
CATL Heavy Truck Purchase Festival Reconstructs a New Paradigm for the Industry Ecosystem
According to reports, CATL’s flagship Tianxing H-series battery can achieve a cycle life of 4,500 cycles, essentially achieving “vehicle and battery lifespan in the same year” in resource transportation scenarios, with a range of up to 1.5 million kilometers. Currently, this series of batteries is compatible with almost all mainstream truck brands in China, covering all types of commercial vehicles including tractors, dump trucks, mixer trucks, and sanitation vehicles, becoming the mainstream choice in the market.
CATL Heavy Truck Purchase Festival Reconstructs a New Paradigm for the Industry Ecosystem
In the actual application scenario, the transformation story of Gaolaozhuang, a coal transportation company, is highly convincing—more than 700 pure electric heavy trucks equipped with CATL batteries have demonstrated the economic viability of new energy heavy trucks with real operational data.
The battery structure reduces weight by 300kg, equivalent to legally carrying an additional 300kg of coal per trip; dual-gun 600A fast charging, BMS keeping SOC error within 5%, and the dispatch center predicting refueling nodes 2 hours in advance, resulting in maximum monthly effective attendance for the fleet. CATL helped Gaolaozhuang transform electric heavy trucks from an “environmental story” into a “profit model,” providing the resource transportation industry with a replicable zero-carbon revenue-generating template for the first time.
CATL Heavy Truck Purchase Festival Reconstructs a New Paradigm for the Industry Ecosystem
The case of Shentong Logistics provides a powerful response to the industry misconception that “pure electric heavy trucks are only suitable for resource transportation.”
During the Double Eleven shopping festival, more than 50 electric heavy trucks equipped with CATL batteries operated day and night on core trunk lines in the Yangtze River Delta region. With the support of 1440 kW supercharging piles, dual-gun charging could fully charge the trucks in less than an hour, easily handling large-scale freight orders. This not only highlighted the reliable performance of new energy heavy trucks but also helped Shentong take a crucial step in its green and low-carbon transformation.
For B-end: Traffic Sharing, Activating New Growth Momentum
For participating OEMs and other B-end partners, CATL built an efficient platform for display and conversion. As a leader in the power battery industry, CATL leveraged its strong brand influence and user base to bring precise traffic empowerment to its partner OEMs.
During the event, CATL collaborated with multiple OEMs to host dedicated live streams and a series of short videos, constructing a complete value chain from in-depth exposure to efficient communication. Live streaming allows OEMs and users to communicate face-to-face, transforming core technologies into credible reasons to buy; short videos penetrate scenarios, making vehicle highlights relatable and engaging topics. The synergy of these two approaches not only significantly enhances OEMs’ brand awareness and market visibility but also builds a direct bridge to users, empowering sales conversion.
CATL Heavy Truck Purchase Festival Reconstructs a New Paradigm for the Industry Ecosystem
More importantly, CATL helps OEMs strengthen their product competitiveness through technology output and scenario-based solutions. Customized solutions for different transportation scenarios, from precise optimization of battery configuration to charging modes, make OEM products more aligned with market demands.
This synergistic empowerment of “technology + traffic + scenario” injects continuous growth momentum into B-end partners.
For users: Cost reduction and efficiency improvement, unlocking a new vehicle purchase experience
For logistics companies and truck drivers, this purchase festival brought tangible value benefits. The 2,000 RMB JD.com gift card offer directly reduces the cost of purchasing a vehicle; while the technological support of CATL’s Tianxing batteries fundamentally addresses users’ core concerns.
CATL Heavy Truck Purchase Festival Reconstructs a New Paradigm for the Industry Ecosystem
“We’ve already replaced many of our tractor trucks with CATL batteries. This promotion is so thoughtful; no brand is restricted, everyone can enjoy the subsidy. The 2,000 RMB JD.com gift card will be perfect for buying gifts for the kids at the end of the year. We’ve already received two, and the purchase documents for several more trucks are awaiting inspection and card receipt.” This feedback from Mr. Song, the owner of a logistics company in Henan, reflects the sentiments of many users.
CATL Heavy Truck Purchase Festival Reconstructs a New Paradigm for the Industry Ecosystem
More importantly, Tianxing batteries have built a full-chain protection system with safety at its core, resulting in a failure rate far below the industry average, and they are among the first to pass the upcoming new national standard for power batteries.
CATL’s Heavy Truck Purchase Festival Reshapes the Industry Ecosystem
Its long-term warranty policy covers the entire operating cycle of heavy trucks, and its wide temperature range adaptability and intelligent thermal management technology ensure stable operation in different regions and climates. Combined with financial plans and service benefits offered by various OEMs, users not only get value for their money but also enjoy cost-effective and worry-free operation.
The integrated online and offline service model has completely transformed the traditional truck buying experience: truck drivers no longer need to visit different brand 4S stores; they can compare multiple models through a dedicated page, obtain professional interpretations through live streams and short videos, and receive one-on-one customized solutions at offline consultation desks.
This new model, which saves time, effort, and money, has won widespread user recognition.
● Industry Implications: Driving Green Transformation Through Innovation
The success of CATL’s Heavy Truck Purchase Festival provides valuable insights for the new energy industry.
In the past, heavy-duty truck industry promotions primarily focused on “price reductions + gifts,” with users concentrating on “how much cheaper.” This event, however, integrates “technology popularization, scenario verification, financial tools, and battery swapping ecosystem,” upgrading promotions to “value empowerment.”
CATL Heavy-Duty Truck Purchase Festival Reconstructs a New Paradigm for the Industry Ecosystem
Driven by the “dual carbon” goal, the electrification of commercial vehicles has become an irreversible trend. However, industry transformation still faces pain points such as insufficient technological understanding, operational cost concerns, and an imperfect service system. CATL’s breakthrough lies in moving beyond single-product competition, centering on the user, and integrating industry resources through platform thinking to achieve a transformation from “selling batteries” to “providing full lifecycle solutions.”
This purchase festival is not only a successful implementation of CATL’s “comprehensive ToC” strategy in the commercial vehicle sector but also sets a benchmark for cross-industry collaboration.
It proves that only by breaking brand limitations, focusing on core user needs, and empowering through technology, upgrading services, and building an ecosystem can the popularization of new energy heavy-duty trucks be truly promoted. The event’s message of “Understanding Technology, Choosing the Right Vehicle, and Enjoying Affordable Deals” not only allowed users to experience the advantages of new energy heavy-duty trucks but also strengthened the entire industry’s confidence in electrification transformation.
CATL Heavy-Duty Truck Purchase Festival Reconstructs a New Paradigm for the Industry Ecosystem
Looking to the future, with continued policy support and technological maturity, the new energy heavy-duty truck industry will usher in greater development opportunities. As an industry leader, CATL will continue to deepen its involvement in the new energy commercial vehicle sector, collaborating with supply chain partners through more innovative industry events to jointly solve transformation challenges and inject strong “green electric power” into the high-quality development of the logistics industry.
The successful conclusion of this purchase festival is not the end, but a new starting point for industry collaboration and win-win cooperation. On the road to green transformation, CATL is using technological innovation as its pen and ecological collaboration as its ink to write a green chapter in the construction of a strong transportation nation.
